Our responsibility
Conscious approach
We make conscious choices about how we create our products and pride ourselves on the fact that we design products to last, built from high-quality materials, replaceable parts and easily repairable designs. Ultimately, we strive to reduce our environmental impact, and add value where we can. The concept of ‘Designed to last’ has always been part of our DNA, ever since we started in 1999. It's about creating value for our consumers and maintaining value for the lifetime of the product itself. When it comes to operating as a responsible business and contributing to a better world, we choose to focus on three areas.
Our products
Made for everyday use. Designed to last.
Materials
We want our products to be used every day, yet last for generations – so we invest in high-quality materials and exhaustive product testing.
Easy repairs
By separating the hardware parts and fabrics, all our strollers can be easily serviced and repaired to extend their life cycle. The Bugaboo Ant is even made with screws instead of rivets, making it easier for you to replace parts yourself.
Wear and tear
Parts which are subject to more wear and tear can be changed easily. For example, handlebar grips, which are constantly exposed when you use or store the stroller.
Recycled fabrics
The outer lining of the dark navy Classic Collection is made from 50% recycled PET bottles. The premium mélange fabrics for the Bugaboo Ant are made from 50% recycled PET bottles.
Our process
We strive to reduce our environmental impact.
Product life cycle
We look into ways of extending the life cycle of our materials. In 2019 we worked with Little Boomerang to repurpose our high-quality scrap material to make bags out of it and we've created shoppers for Sungiven food supermarkets to reduce their usage of plastic bags.
Transparent supply chain
Both our factory and sub-suppliers subscribe to the Higg index facility modules, creating transparency and traceability in our supply base on social and environmental impact.
Rooftop gardens
Our rooftop garden allow us to reduce our energy usage in the factory - this provide a natural temperature reduction on the buildings’ top floor of 4 to 5 degrees, allowing us to turn off air-conditioning, whilst the vegetation consumes CO2 and soaks up rainwater, reducing stormwater surges.
Our purpose
Add value to our direct global communities.
Designathon works
We are a proud partner of Designathon Works events. During this one-day event, children in the cities around the world come together to work in parallel and design and develop innovative concepts and build prototypes for a better future.
Donations
In 2019, we donated 425 strollers in the countries where we operate. Ranging from hospitals, women’s shelters, SOS Children’s Villages, refugee camps, and orphanages.
