We joined the B Corp™ movement
We're proud to put the B in Bugaboo. Being B Corp certified means we’re committed, and on the right path to making a positive impact on the world for future generations. From taking care of our employees, to launching circular services, and using sustainable materials, conscious choices have always been in our DNA, and our B Corp Certification™ will keep us pushing to do even better. Being B Corp certified is also another big step on our Push to Zero journey to be net zero by 2035 – but there's still work to do.
Becoming a B Corp
Putting the B in
Buy Back
We introduced our circular Buy Back service in the Netherlands that lets customers trade in or sell their used prams back to us.
What is a B Corp?
Joining the B Corp movement is an ongoing journey. To become a Certified B Corporation™, we had to show that we’re meeting high standards of social and environmental performance, accountability, and transparency, set by B Lab™. They scored us in five impact areas of their B Impact Assessment. We continue to reach these high standards, and we’ll keep improving to have an even more positive impact on the world around us.
Our B Corp journey
Becoming B Corp certified goes beyond the sustainable materials we use. The way we work together, power our factory, and support community causes contributes to our B Corp Certification too. Here's the progress we're making to have a more positive social and environmental impact.
Making progress
Putting the B in better
Our B Corp Certification doesn’t mean that we’re perfect – it means that by joining the B Corp movement, we’re part of a community working to use business as a force for good™. So, there’s still more we need to do, and we'll use our B Corp Certification as a framework to keep improving and pushing for a better future.